Question 1

Is it legal to audit your PPC agency?

Accepted Answer

Yes. You own your Google Ads account, not your agency. You have every right to access your own data and deploy tools on your own account.

Question 2

Will my agency know I'm auditing them?

Accepted Answer

No. The agent performs read-only analysis on your account data. No changes are made to your campaigns, and there is no notification system that alerts your agency.

Question 3

Do I need to be technical to use Search Roadmap?

Accepted Answer

You need to be comfortable following step-by-step instructions. The setup guide walks you through everything with screenshots.

Question 4

What does AI agent mean in plain English?

Accepted Answer

It is a set of detailed instructions that tells an AI tool exactly how to analyze your ad account data: what to look for, what patterns indicate problems, and how to report findings.

Question 5

What if something goes wrong with my account?

Accepted Answer

The agent performs read-only analysis. It reads your account data but never modifies your campaigns. You control whether and when to act on any findings.

How long have you been with your current PPC agency?